America's Best Seat Belt Campaign
Click It or Ticket (CIOT) is the most successful seat belt enforcement campaign ever, helping create the highest national seat belt usage rate of 85 percent. Coast to coast, day or night, the message is simple - Click It or Ticket.
CIOT National Mobilization
The cornerstone of NHTSA's seat belt communications program is the national Click It or Ticket May Mobilization. The primary audience continues to be men ages 18 to 34, which research shows are less likely to wear seat belts.